Barbara Fisch and Sarah Shealy worked together at Harcourt Children’s Books for 20 years, most recently as Associate Directors of Publicity. They established Blue Slip Media in 2009.
Eileen: 2. What are the most common mistakes new authors make regarding book promotions?
Eileen: 3. The world of Social Media can be overwhelming to an author who is already stretched thin writing and revising multiple book projects. From creating and updating a website, to maintain a presence on various forms of social media (FaceBook, Twitter, Instagram, Pinterest and more …) what advice do you have for authors seeking to manage this untamed beast so that it doesn’t take over their writing time?
Eileen 4. There is such a wide array of marketing and promotional activities that an author can select for his /her book launch. From creating a book trailer, to virtual and live launch parties, and bookstore visits, to marketing campaigns targeting a particular segment of the market …. There are so many choices for how to use your limited time. How do you know which activities will yield the greatest dividends for your book and your marketplace? What factors should an author consider?
Eileen 5. When should an author begin to work with a publicist—must it always be early in the process (6 months before publication) or will you work with an author after the initial publishing house marketing support trails off? And please share more with our readers about how they may contact you to discuss achieving some of their marketing and PR goals.
You can learn more about Barbara and Sarah’s firm here: https://www.blueslipmedia.com/