Showing posts with label Covid-19. Show all posts
Showing posts with label Covid-19. Show all posts

Wednesday, October 14, 2020

What Past Pandemics can Teach Us ~ a conversation with Gail Jarrow

by Sue Heavenrich

In March, the schools and businesses in my county closed down for, what we thought at the time would be, a short period of time. But seven months later here we are, still in the midst of a pandemic. Humans have faced plagues and pandemics for at least as long as recorded history. Surely, in the last thousand years, we must have learned something? 

To find out, I called Gail Jarrow. She’s written about bubonic plague and typhoid fever, examining the science as well as the social and cultural events surrounding outbreaks of those diseases.

“With any new disease there are so many unknowns,” says Gail. When bubonic plague came to the US in the late 1890s-1900, scientists and doctors had some knowledge of bacteria. But they still had no understanding about how the plague was spread. The disease showed up in San Francisco, brought by ship from China, and scientists scrambled to find the cause and a cure. While public health officials fought the disease, politicians tried to hide it. They didn’t want people to know that it was in their community. Meanwhile, a French scientist working in India had written up a report on fleas as the agent of transmission – but it took 10 years for the scientific community to accept his findings. 

“In the heat of the moment, people, even scientists, can decide to accept one thing about a disease only years later to discover it was something else,” Gail says. In the case of bubonic plague, scientists were rushing to find a bacteria so they could develop a vaccine. “And mistakes were made,” Gail says. While scientists raced to find a cure, health officials leaned towards quarantines, an unpopular solution that conflicted with individual civil rights.

“We see many of these same tensions being played out with Covid,” says Gail. Pharmaceutical companies, local businesses, politicians, public health officials, and community residents each bring their own concerns and interests to a pandemic. 

“Just as with bubonic plague, we are learning things every day [about Covid-19],” says Gail. “We are going to make mistakes. In 1900 they made the best decisions they could with the information they had.” This is where we are at this point with the Covid pandemic: scientists continue to learn about the disease and public health officials are trying to make the best decisions they can. 

There are a lot of similarities between our current pandemic and the 1900 bubonic plague.
  • Both originated in China, spread from animals to humans and carried around the world. In 1900 is was ships, in 2020 it’s planes.
  • In 1900 San Francisco initiated a travel ban, and California monitored train stations and ports to make sure people wouldn’t carry the disease in or out of the communities. 
  • Public health officials tested people for the disease at the ports. In 2020 there were some travel bans and airports instituted temperature checks. But the US didn’t have the capacity to test vast populations and, at least in February and early March our airports were still open.
Covid testing is an issue, Gail notes. Not only are there limitations with using temperature as an indication, but we have yet to find a sure way to identify asymptomatic people carrying the virus.


Quarantine is an age-old approach to isolating disease. In Gail’s book about Typhoid Mary, medical detective George Soper eventually traced the outbreak of typhoid to Mary Mallon. But Mary refused to comply with quarantine and other medical directives because she never had any symptoms. With Mary, it became a battle of personal freedom versus public health – and here we are, once again deliberating quarantines, lockdowns, and contact tracing.

Check out Gail’s video on Covid-19, Pandemics & Disease

Most Notorious! A True Crime History Podcast features Gail in a podcast about deadly diseases in early 20th century America.


Gail’s newest book, Blood and Germs: The Civil War Battle Against Wounds and Disease, is out this month and kicks off her new trilogy on Medical Fiascoes. She explores the science and history of Civil War medicine through actual medical cases and first-person accounts by soldiers, doctors, and nurses. You can find out more about Gail and her books at her website.

Wednesday, May 20, 2020

Marketing a Picture Book in a Pandemic ~ by Patricia Toht

Authors and illustrators dream of the big day that their new book launches. They plan bookstore and school visits. They invest in swag and educational materials. Excitement builds as the day nears.

But this year? BAM! A pandemic hits!



So, what can you do to market a book in the time of Covid-19? 

With schools out and bookstores closed, social media is a lifesaver.
Meet Lisa Katzenberger, SCBWI-Illinois' Social Media Coordinator:

Lisa is a former freelance technical writer and social media manager, who now writes for children. She lives near Chicago with her husband and two children.

Her new picture book, NATIONAL REGULAR AVERAGE ORDINARY DAY, illustrated by Barbara Bakos, is released by Penguin Workshop on June 23rd. With Lisa's background, I knew she'd have some ideas about marketing a book in the time of a pandemic.


Q: It's pretty overwhelming to think about launching a book right now. What's the first thing you did when you found yourself in this situation?

Lisa: Honestly, I held a little pity party for myself. I moped. I whined. But after a few days, I put on my big girl pants and started to brainstorm ways to promote my book online. I reached out to friends for help, and people replied with support. I now have three virtual events planned for my release, and a few more in the works.


Q: Are there any ideas that are still feasible for working with bookstores and schools?

Lisa: I read my book to both of my kids' classrooms via Zoom. I did an intro, then shared my screen to display a pdf of the book so they could see it better, and read it to them. Afterward, we did a Q&A. It was a good reminder that you can do school visits, and on a smaller scale (class-sized), so you can give the kids more attention. I'm also working with a publicist to do virtual story-times through independent bookstores.
Lisa, meeting with a class, in pre-pandemic times.
Q: With the various possibilities for promotion, which are ones that you feel will give you more "bang-for-your-buck" (and time)?

Lisa: I'm doing a virtual book launch through The Writing Barn, and they are partnering with an independent bookstore in Austin, Book People. It's a fun way to celebrate and gives people an easy way to order. I can do everything I would do in a live event (except hand out treats!), and I can bring in more people virtually.

Q: Are book giveaways worth it?

Lisa: I don't have enough data to know if they're worth it yet, but they sure do make me feel good! I'm doing them through #PBChat on Twitter and the Debut Review Challenge. It's easiest to partner with someone else who already has a good system in place for handling the giveaway.

Q: What's your preference - Facebook, Twitter, or Instagram?

Lisa: I've been marketing my book on both Twitter and Facebook. I have a wider audience on Twitter, and have the support of author friends who retweet my posts. I try to always include a cover image and a link to buy my book. I use Canva to make a graphic that is properly sized for Twitter. The example below is how I shared a review for my book. 


Thank you, Lisa, for this wonderful information!

Here are a few more ideas:

Facebook, Twitter, and Instagram are all ways of connecting with your audience. 
  • Try an attention-grabbing trailer, like this one by Michelle Schaub, or this one by Suzanne Slade.
  • Do a special countdown or series of focused posts. Eileen Meyer continues to focus on Abraham Lincoln facts to promote her book, THE SUPERLATIVE A. LINCOLN.
  • Add links to activities and/or educational materials. Check out Jarret Lerner's offerings. 
  • Always tag your publisher, illustrator, and key groups!

Magnify your message.
  • Form a group of others with new books, either a formal one like @Perfect2020PBs (Lisa is in this group), an ad hoc mix of friends with similar titles, or join forces with others in your publishing family.
  • Check in with your publisher to see what they are doing. If they are sharing content on their websites, too, that doubles your message. 
  • Offer a giveaway, and add a condition to your draw - ask people to follow you, retweet/share, and/or tag a friend to enter. This will build your audience.

Look for Lisa's book, NATIONAL REGULAR AVERAGE ORDINARY DAY, on June 23rd. You can pre-order it through your local bookseller, IndieBound, Amazon, and B&N. Her next book, IT WILL BE OKAY, publishes on February 1, 2021.




Find out more about Lisa here:
Website - www.lisakatzenberger.com
Twitter - @FictionCity
Facebook - Lisa Katzenberger Author
Instagram - @lisakatz17

⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐


WINNER ALERT!


The winners of the May 13th GROG post by Garden Girl are
KIM P. and ELIZABETH SABA!

If you haven't already been in touch, you can reach Suzy at sleopold (at) gmail (dot) com.

Congratulations!