How to Promote Your Children’s Book: Tips, Tricks, and Secrets to Create a Bestseller
by Katie Davis
A Book Review by Tina Cho
I’ve been a follower of author Katie Davis for a
while, well-known for her “Brain Burps about Books” podcasts for the kidlit
world. Katie is also knowledgeable and dynamic when it comes to marketing your
children’s books. This summer I read her e-book, How to Promote Your Children’s Book: Tips, Tricks, and Secrets to Create a Bestseller.
This book is a must-read for every pre-published and
published author. Katie doesn’t leave one stone unturned. She covers it all,
very up-to-date on marketing your book and getting yourself out there in a
non-selfish way. I feel like I just took a children’s book marketing 101 class
and can’t wait to implement it all.
According to Katie, as soon as your manuscript
leaves your hands into an editor’s hands, you should begin planning how you’ll
promote your book. Katie discusses all sorts of creative options from a live book
launch party to a virtual one of blogs.
She also explains how to use
social media sites such as Facebook, Twitter, Pinterest, and other sites to get
your book’s presence out there. I learned so much about SEO (search engine
optimization) and how to use key words to drive people to my site. She
discusses web site design and how to work with a designer, why you should send
out e-newsletters, make videos, book trailers, and teacher guides. She
discusses school visits, Skype visits, and book festivals.
Each chapter is full of instruction, recent examples
of successful authors, and Internet links to help understand all the ways to
promote your book. I like how the end of each chapter has a “take action” page
with a list of things to try.
So if you’ll excuse me, I need to go plan on how to
market my upcoming book!
Children's author/illustrator Katie Davis has published nine books and appears monthly on Good Morning, Connecticut, recommending great books for kids. She produces Brain Burps About Books, a podcast about kidlit, a blog and regular newsletter.
