How to Promote Your Children’s Book: Tips, Tricks, and Secrets to Create a Bestseller
by Katie Davis
A Book Review by Tina Cho
I’ve been a follower of author Katie Davis for a while, well-known for her “Brain Burps about Books” podcasts for the kidlit world. Katie is also knowledgeable and dynamic when it comes to marketing your children’s books. This summer I read her e-book, How to Promote Your Children’s Book: Tips, Tricks, and Secrets to Create a Bestseller.
This book is a must-read for every pre-published and published author. Katie doesn’t leave one stone unturned. She covers it all, very up-to-date on marketing your book and getting yourself out there in a non-selfish way. I feel like I just took a children’s book marketing 101 class and can’t wait to implement it all.
According to Katie, as soon as your manuscript leaves your hands into an editor’s hands, you should begin planning how you’ll promote your book. Katie discusses all sorts of creative options from a live book launch party to a virtual one of blogs.
She also explains how to use social media sites such as Facebook, Twitter, Pinterest, and other sites to get your book’s presence out there. I learned so much about SEO (search engine optimization) and how to use key words to drive people to my site. She discusses web site design and how to work with a designer, why you should send out e-newsletters, make videos, book trailers, and teacher guides. She discusses school visits, Skype visits, and book festivals.
Each chapter is full of instruction, recent examples of successful authors, and Internet links to help understand all the ways to promote your book. I like how the end of each chapter has a “take action” page with a list of things to try.
So if you’ll excuse me, I need to go plan on how to market my upcoming book!