What I Have Learned So Far About Trust and Truth in Indie Publishing by Todd Burleson

In my first post for the GROG Blog, I shared what I had learned about stepping into the world of independent publishing, choosing an editor, launching a Kickstarter campaign, and discovering communities like Reedsy. That was the beginning of my journey.

This time, I would like to share what happened next. Two areas in particular have taught me lessons that might be useful for other writers, whether you are publishing independently or traditionally:

1. Trusting beta readers with a manuscript that has been more than a decade in the making.
2. Wrestling with cover design and learning how to make the outside of a book feel as true as the inside.

My son Jack experiencing flight for the first time, the same feeling I had when I sent the manuscript to beta readers.

Trusting Others With the Story

After thirteen years of shaping this story, handing it to beta readers felt both thrilling and terrifying. I did not choose my readers casually. Colleagues brought professional expertise. Friends knew me well enough to be honest and kind to me. Children, the very audience I was writing for, helped me see what rang true and what did not.

To make it easier for them, I prepared different file formats, including PDFs, ePubs, and print copies for adults, as well as simple tablet-ready files for kids. I created feedback forms that felt like conversations rather than assignments. Parents were invited to read alongside their children, allowing questions to be discussed together.

What I have received so far has been thoughtful and respectful, full of insights that push me to refine characters and settings. It has reminded me that feedback is not just about affirmation. It is about making the story more lifelike and rich.

Waiting for feedback is not idle. It is the work of trust.

For me, the real lesson is that independent publishing is not only about control. It also requires the courage to let go and trust others with the story.

One of my early cover drafts. Beautiful, but not the right fit.

Finding the Outside of the Book

While feedback was coming in, I faced another challenge: the cover.

My first experiments in Canva were clumsy but thrilling. For the first time, the manuscript looked like a book. But early designs worried me. Would they look unprofessional, too homemade, not worthy of the years I had invested?

I experimented with AI images and hired a designer whose work I admired. Neither approach fit. The results were too fantastical, too young, or too far from the tone of a story grounded in WWII Dayton, Ohio.

The lesson was clear: talent is not enough. Fit and truth matter most.

In the end, I returned to my own drafts, layering figures, planes, and backgrounds like a collage. I used ChatGPT as a critique partner, asking it to respond as a professional cover designer. The feedback was concrete and immediate. It was not perfect, but it helped me move forward.

A cover is not just decoration. It is the invitation to the story inside.

Would I have preferred to hire a professional? Absolutely. But working independently often means picking your battles. I invested in the best editor I could afford, which meant learning to stretch myself in other areas of my work.

Lessons for Any Writer

Independent publishing has stretched me in ways I never expected. It has asked for patience, humility, and the willingness to learn skills I had never practiced before.

For any writer, regardless of publishing path, two lessons stand out:

• Trust others with your story. Beta readers, editors, and critique partners are essential to the writing process.
• Stay grounded in truth. Do not chase trends. Make sure the inside and outside of the book reflect the story you believe in.

Independent publishing may seem like a form of control, but in reality, it demands courage —the courage to let your work leave your hands and live in the world.

A glimpse at my work over the past thirteen years, from drafts to research notes to cover iterations.

These lessons are still unfolding for me, which is why they are worth sharing now. Publishing is not only about finishing a manuscript. It is about releasing it into the world in ways that require both trust and truth.
I look forward to sharing the next installment in this process.

I would love to hear from you, what part of your own publishing journey has taught you the most, and what you wish you had known sooner?

Everything I’ve Learned So Far About Independent Publishing by Todd Burleson

Coming Soon!

I should begin with a confession: I am no expert on independent publishing. I’m very much a beginner. My earlier publishing experience was with a major publisher, and that book was nonfiction. It wasn’t the book I most wanted to write—in fact, I would have loved for it to have been the story I’m working on now. But when a publisher approaches you and asks you to write a book, and you are a struggling teacher, you say yes. It turned out to be a tremendous experience. I earned a little income from it—not much—but what I gained was an inside look at the publishing process. It was an opportunity I’ll always be grateful for.

This time is different. When I chose to publish independently, the reasons went deeper. I wanted control. I didn’t want someone I would never meet deciding on my cover. I didn’t want someone else to have the final say over my story. And after working on this book for more than thirteen years, I wanted it to move into the world at a pace that felt right to me.

“Independent publishing feels like managing a project as much as writing a book.”

What I didn’t fully anticipate was how much independent publishing feels like managing a project as much as writing a book. I knew it would be hard work—anything worth doing usually is—but I wasn’t prepared for the cost.

I learned quickly that in publishing, you get what you pay for. Early on, I decided my priority was to work with a professional editor. Through Reedsy, a platform that connects writers with editors, designers, and illustrators, I found someone with national recognition and a strong track record. She was expensive, but I knew this was where I wanted to invest.

To help cover the cost, I launched a Kickstarter campaign. Asking for help does not come easily to me. But Kickstarter is an all-or-nothing platform—if you don’t meet your goal, you don’t receive a dime. That reality pushed me to research every aspect of how to run a successful campaign. I studied other authors’ projects, learned how to structure levels and rewards, and spent hours figuring out shipping, pricing, and what kinds of extras would make sense. At times it felt overwhelming, like nonsense piled on top of the actual work of writing a book.

There were moments I doubted myself, moments I wondered if anyone would care enough to pledge. It was stressful to put my vision out in public and risk failure. But slowly, support came in.

“In the end, more than $4,000 was pledged by people who believed in the story. That support feels like success already, even before a single reader has turned a page.”

Now I am anxiously waiting for the return of my developmental edit—the kind that digs into the big picture, the characters, and the heart of the story. I feel nervous, excited, and overwhelmed all at once. And part of me wonders how I will balance this next stage with my life as a school librarian heading into a new year. Independent publishing doesn’t happen in isolation—it presses into every part of your time and energy.

If another writer asked me what I’ve learned so far, I would say this: independent publishing is not for the faint of heart. Writers want to write, but this path asks for much more—fundraising, websites, community-building, marketing, design, layout, typesetting, printing, platforms, and even decisions about audiobooks. The list feels endless. But none of it is wasted.

Reedsy has hundreds of free resources. They are also an incredible place where you can be connected with some of the leading editors, designers, and artists to help make your book come to fruition.

My best advice is to find a community. For me, Reedsy has been a lifeline. I stumbled onto it by accident—a friend who isn’t even a writer mentioned it to me. That makes me think there may be many other writers out there who simply don’t know it exists.

Reedsy isn’t just a place to connect with professional editors, designers, and illustrators. They also offer a wide array of free resources for writers, self-publishers, and independent authors. A few highlights I’ve found especially helpful:

• Reedsy Studio Book Editor – a free online tool where you can write, organize, format, and export your manuscript for print or ebook platforms. It even lets you collaborate with others in real time.

• Free Learning Courses – over fifty 10-day email courses on everything from plotting a novel to marketing, distribution, editing, and design. These bite-sized lessons are practical and easy to fit into daily life.

• Articles, Guides, and Webinars – their blog is constantly updated with industry trends and advice, and there’s also a library of webinars with expert talks on publishing and craft.

• Weekly Writing Prompts & Contests – if you’re looking for accountability or a spark of inspiration, they provide prompts and even cash-prize contests with the chance of publication.

• Community Support – forums, newsletters, and ways to connect with other writers who are also figuring out the indie path.

All of this is free once you create an account. It’s one of those rare places online where the depth and quality of resources genuinely surprised me.

“Independent publishing has democratized the industry. It’s simply another way to get your story into the hands of readers.”

I also believe the old stigma around independent publishing has faded. Many indie authors have found great success, some even moving into traditional publishing. More importantly, independent publishing has democratized the industry. It’s simply another way to get your story into the hands of readers. And isn’t that what all of us are really after?

My main characters: Jamie and Ken.

This book is written for readers ages ten to fourteen, but I hope it speaks to anyone. With only three more years left to work with students in that age group, I want them to have this story in their hands. It’s not just a story I believe in, it’s an invitation to see our nation’s history and reflect on it in light of today.

That’s why I chose this path. And while I am still learning, I can already say: it has been worth it.

And this is only the beginning. As I move through the next stages—final edits, layout, printing, and beyond—I’ll continue to share what I learn. I hope that by documenting the process, I can encourage and equip other writers who may be considering the same path.

If you would like to take a look behind the scenes of my book, I've built a comprehensive website that will delight anyone who is interested in history, storytelling, photography, and aviation. I still love exploring it! HERE is the link.

---

If you’ve walked the independent publishing path yourself, what’s one lesson you wish you had known at the beginning?

Summer Fun: ESCAPE TO PLAY: Becky Gehrisch and Independent Publishing by Kathy Halsey

Book Review

Summer time! Wouldn't you like to be with these adorable pups and escape and play? Doesn’t that bubble bath look perfect on a hot summer’s day? Escape to Play is a summer treat that combines three mischievous dogs who create loads of unsupervised fun while the farmer is hard at work. 

Author- illustrator Becky Gehrisch ’s charming art and bouncy rhyme combine with an “Easter egg” in the character Norman, a mouse. Add the surprise elements of classic paintings such as Van Gogh’s sunflowers and  Munch’s The Scream, and you have an engaging, interactive read. This picture book has a great “re-readability” factor, too. I give this one "four paws up."

Craft Chat with Becky and Kathy

 Kathy:  How did ESCAPE TO PLAY become the book it is now? Did you at one time think of legacy publishing as opposed to independent publishing? 

Becky: Escape to Play was a fifteen-year process—your writing audience might know how that goes! It can sometimes take a while to see an idea to fruition. I spent years writing and illustrating while I worked at home raising kids. In that time, I joined SCBWI and studied the art of picture book making and storytelling. I am glad that I took the time to research so that my story and book was as polished as possible.

After graduating from the Ohio State University with a degree in art, I was burned out. Escape to Play came about organically. I had started with a painting of my dogs in a bubbly bathtub. This painting was the first painting in a year after graduation where I decided to have fun and make art for myself. Each page was a 40-hour painting that followed the dogs’ day on the farm while the farmer left for the day. If you look closely, the clocks on the wall have the correct time of day!

Originally, I had submitted Escape to Play to over 40 publishing houses. During this time, a different publishing house approached me to illustrate for them, but I looked at the contract and decided I wanted to have complete control over my work. More importantly, I wanted to retain full intellectual rights over my creations. Because of this, I stopped my submission process. I slowly began planning and eventually started my own publishing company, Bookling Media. 

Kathy:  What’s the best thing about being the publisher, art director, author/illustrator of your book? What’s the hardest part? 

Becky: Bookling Media was designed to be an independent publishing company so I am thankfully not wearing all the hats that a self-published author might wear. I hired an art director/typographer, editor, and used off-set printing (as opposed to print on demand). I do not have all the skills as an individual to produce a high-quality book on my own. I created the publishing company not to do things myself, but to control the publication of my book and give others the same opportunity to keep the full rights to their books.

Having two businesses, Bookling Media (publishing company) and Gehrisch Arts (artist and author company) has been challenging. When I am ready to take on author-illustrators through Bookling, the process will be straight-forward: They are the author-illustrator, and I am the publisher. The hardest part currently is knowing when I am publisher and when I am the artist because the lines get blurred. Two sets of accounting, two sets of inventories, two of everything to keep separate. Now that I’ve done it once, these details have fallen into place for future book productions. 

Can you name these classic paintings? They're in the book!

Kathy: I love the added book elements you created: back matter, the art that kids discover, and Norman, the mouse. All add interactivity to the book. How did they come about?

Becky: Thank you! I am thrilled that I took the time to add these elements. The educational addition is a wonderful way share my love of art history. Fun fact: I almost had an art history minor! Having the backmatter section explain art styles in a simple but not in a patronizing way, was important to me. I feel that kids can handle big concepts as well as detailed illustrations. I love details, as evident in my illustrations! Having a reason for the reader to go back and absorb the details as they search for the artwork on the walls has been very rewarding for me.

Norman came about for the similar reasons as the real-life artwork. The inspiration for him came from books I read as a kid where you could find something again and again throughout the book. However, instead of just Norman being on each page, I wanted the reader to know to find him. On the title page, Norman invites the reader to find him.

Kathy:  What’s your biggest takeaway you’d like to share with those who may want to start their own publishing company?

Becky: Great question! It is important to decide if you want to self-publish or start an independent publishing company. Starting an Independent publishing company has meant that I have a team of long-time industry professionals working together to produce a book. The intention of Bookling Media has always been to publish other author-illustrator’s work. If you want to start a business, it requires investment and an entrepreneurial spirit.

Kathy:  Tell us about your upcoming events and what you’ve learned re: author visits.

Becky: I will be at several summer author-events around Ohio from libraries to bookstores to teaching at the Thurber House! The author visits I’ve done this spring have taught me to continue to have fun with the kids. They have great questions and love interacting with my Norman puppet. In preparation for my visit, kids get to use art to color images from the Escape to Play Coloring Book. This has been a great asset to author visits.

Something for author/illustrators to consider is to have a good visual presentation. I include my childhood artwork, original drafts of the story, and art process videos. The kids realize that art can sometimes take a while to make but just like a puzzle, the challenge is rewarding! At the end of the day, encouraging students to enjoy art and reading is what it is all about for me!

Folks can see my upcoming events here.

Kathy: What are you working on now?

Becky: In my author-illustrator role, I am working on lesson plans for teaching art and writing classes this summer. I have several picture book ideas, but they are on hold as I do book events and build up Bookling Media. In my Bookling Media role, I am working on marketing and distribution for Escape to Play and preparing to open submissions for author-illustrators to submit this fall.

Becky’s Bio:

Becky Gehrisch is the founder and Executive Director of Bookling Media, an independent press redefining the kidlit publishing industry, book by book! Bookling Media focuses on picture books created by author-illustrators. Becky has an art degree from The Ohio State University. She has served as the Illustrator Coordinator for the Central and Southern Ohio SCBWI chapter. Since Bookling Media’s start in 2020, Becky has built and led the team through the publication of their premiere title and is now focusing on maturing the company’s supply chain and distribution capabilities.

 

Becky's social media handles and website:

 

@Booklingmedia (Facebook, Instagram, Twitter)

@GehrischArts (FB, Instagram, Twitter)

www.booklingmedia.com/books

www.gehrisch-arts.com/author