Showing posts with label Self-publishing. Show all posts
Showing posts with label Self-publishing. Show all posts

Wednesday, October 1, 2025

What I Have Learned So Far About Trust and Truth in Indie Publishing by Todd Burleson

In my first post for the GROG Blog, I shared what I had learned about stepping into the world of independent publishing, choosing an editor, launching a Kickstarter campaign, and discovering communities like Reedsy. That was the beginning of my journey.

This time, I would like to share what happened next. Two areas in particular have taught me lessons that might be useful for other writers, whether you are publishing independently or traditionally:

  1. Trusting beta readers with a manuscript that has been more than a decade in the making.
  2. Wrestling with cover design and learning how to make the outside of a book feel as true as the inside.


My son Jack experiencing flight for the first time, the same feeling I had when I sent the manuscript to beta readers.

Trusting Others With the Story

After thirteen years of shaping this story, handing it to beta readers felt both thrilling and terrifying. I did not choose my readers casually. Colleagues brought professional expertise. Friends knew me well enough to be honest and kind to me. Children, the very audience I was writing for, helped me see what rang true and what did not.

To make it easier for them, I prepared different file formats, including PDFs, ePubs, and print copies for adults, as well as simple tablet-ready files for kids. I created feedback forms that felt like conversations rather than assignments. Parents were invited to read alongside their children, allowing questions to be discussed together.

What I have received so far has been thoughtful and respectful, full of insights that push me to refine characters and settings. It has reminded me that feedback is not just about affirmation. It is about making the story more lifelike and rich.

Waiting for feedback is not idle. It is the work of trust.

For me, the real lesson is that independent publishing is not only about control. It also requires the courage to let go and trust others with the story.



One of my early cover drafts. Beautiful, but not the right fit.

Finding the Outside of the Book

While feedback was coming in, I faced another challenge: the cover.

My first experiments in Canva were clumsy but thrilling. For the first time, the manuscript looked like a book. But early designs worried me. Would they look unprofessional, too homemade, not worthy of the years I had invested?

I experimented with AI images and hired a designer whose work I admired. Neither approach fit. The results were too fantastical, too young, or too far from the tone of a story grounded in WWII Dayton, Ohio.

The lesson was clear: talent is not enough. Fit and truth matter most.

In the end, I returned to my own drafts, layering figures, planes, and backgrounds like a collage. I used ChatGPT as a critique partner, asking it to respond as a professional cover designer. The feedback was concrete and immediate. It was not perfect, but it helped me move forward.

A cover is not just decoration. It is the invitation to the story inside.

Would I have preferred to hire a professional? Absolutely. But working independently often means picking your battles. I invested in the best editor I could afford, which meant learning to stretch myself in other areas of my work.

Lessons for Any Writer

Independent publishing has stretched me in ways I never expected. It has asked for patience, humility, and the willingness to learn skills I had never practiced before.

For any writer, regardless of publishing path, two lessons stand out:

  • Trust others with your story. Beta readers, editors, and critique partners are essential to the writing process.
  • Stay grounded in truth. Do not chase trends. Make sure the inside and outside of the book reflect the story you believe in.

Independent publishing may seem like a form of control, but in reality, it demands courage —the courage to let your work leave your hands and live in the world.



A glimpse at my work over the past thirteen years, from drafts to research notes to cover iterations.

These lessons are still unfolding for me, which is why they are worth sharing now. Publishing is not only about finishing a manuscript. It is about releasing it into the world in ways that require both trust and truth.
I look forward to sharing the next installment in this process.

I would love to hear from you, what part of your own publishing journey has taught you the most, and what you wish you had known sooner?

Wednesday, October 26, 2022

Self-publishing a YA Novel: Interview with Author Joyana Peters ~by Julie Phend

 

 The Girl in the Triangle

by Joyana Peters


Joyana Peters is the author of the award-winning YA historical novel, The Girl in the Triangle, about Ruth, a young woman who immigrates to New York in 1909, finds work at the Triangle Garment factory, and is caught up in the tragic fire that took place there in 1911. It’s also a love triangle between Ruth, her arranged fiancĂ© Abraham, and her younger sister Ester. And it’s the story of a young woman who survives tragedy to work for change in her new country.


The Girl in the Triangle is self-published through Joyana’s imprint, Amaryllis Press. The book was a 2021 honor recipient of SCBWI’s Spark Award https://www.scbwi.org/awards/spark-award/, recognizing excellence in a children’s or YA book published through a non-traditional route.

Joyana spoke at the 2022 SCBWI MidAtlantic Fall Conference on “How to Successfully Self-Publish.” I’m excited to share some of her insights with you.

 

Julie: Congratulations, Joyana, on your success with The Girl in the Triangle. Tell us a little about why you chose to explore this period in history.

Joyana: Thanks Julie. This topic is near and dear to my heart. Growing up in New York, I learned about the Triangle Fire in school. My dad was a steamfitter in New York City who stressed the importance of workplace rights and fire safety. The Triangle Fire, which killed 146 workers, is legendary for its role in fire safety reform.

I was still living in New York when 9/11 happened. Some newspapers printed photos of victims jumping from the Trade Center alongside photos of people jumping from the Triangle Factory. The images were chilling, and they stayed with me.

Ten years later, when New York was commemorating the fire’s centennial anniversary, I was searching for a topic for my MFA project. Once again, the photos spoke to me, and I knew I needed to explore the stories of the women who worked at the Triangle factory.

 

A DIFFERENT PATH

Julie: Few YA authors follow the path of self-publishing. Why did you decide to go that route?

Joyana: Several things led to this decision. One was timing. I wanted to have the book completed for the 110th anniversary of the Triangle Fire. The slowness of traditional publishing would likely make that impossible. I was also drawn to the autonomy and control I could have over my publication process with self-publishing. For example, I could choose all my own contractors. When you sign with a traditional publisher, you relinquish control. You’re assigned to an editor, they choose the cover, etc. Instead, I could hire an editor whose personality complemented mine and a cover designer whose portfolio I loved. I was so happy with both!

 

WHAT TO CONSIDER

Julie: What things should a writer consider before self-publishing?

Joyana: There are many things to consider before deciding to self-publish. It’s not as simple as just loading a manuscript into Kindle Publishing. To do it well, you need to spend some money, and consider it an investment in yourself. Your book must stand up against traditionally published books. Therefore, you should budget at least enough for a professional editor and cover designer.

You should also prepare to become a jack of all trades. You’ll want to farm out some things, but you’re not made of money, either. So you need to put in time learning various aspects of the process. I learned to do my own interior layout. I also built my website and found out about search engine optimization and Amazon algorithms. Be prepared to never stop learning and trying new things. 

 

MARKETING STRATEGIES

Julie: As a self-published author, you must do your own marketing. What are the most successful things you’ve done to market your book?

 

Joyana: I’ve done a lot of reading to learn about marketing. Some of my new best friends are experts like Joanna Penn, David Gaughran, Tammi Labrecque and Nick Stephenson. But it’s been a trial-and-error process because what works for some people doesn’t work for all.

I learned to capitalize on my strengths. For example, I love networking and having conversations with people. So, instead of learning how to place ads on Amazon and social media, I’ve taken to the festival circuit and gotten speaking engagements. Building up an email list for my newsletter and offering book swap listings with other authors has also been helpful.

 

AWARDS

Julie: Girl in the Triangle has won a lot of awards. How did that come about?


Part of my marketing strategy was to submit the book for contests and awards. I was gratified to receive the recognition I did. Besides the Spark Award, The Girl in the Triangle won the Book Excellence Award for Best Multicultural Fiction. It also won the Independent Book Publishing Association’s Ben Franklin Award for Best Historical Fiction. It’s honestly been a dream come true.

 

NEXT TIME...

Julie: Can you tell us about a mistake you made, or something you would do differently next time around?

Joyana: Next time, I’ll worry less about getting into bookstores. This might come as a surprise, but it really wasn’t worth the effort. I make less on bookstore sales because I need to give them a warehouse discount, and bookstores pay smaller royalties than online sales. Plus, there’s the potential for returns. If a bookstore doesn’t move your product in a certain amount of time, they return it to the warehouse to be destroyed, and the author is charged the full price balance for the books. After learning this lesson the hard way—with a hefty return price tag—I now focus my efforts on my online and in-person sales.

 

FOLLOW-UP

Julie: You didn’t stop with just one book. Tell us about your follow-up efforts and what’s next for you? 


Joyana: This past summer I released a prequel to The Girl in the Triangle. It’s called The Girl from Saint Petersburg and follows Ruth’s escape from Russia at the start of the Russian Revolution. And I’ve begun work on the final book in the trilogy, which takes place after the Triangle Fire.

I’m also building opportunities to engage with readers and other writers. I want to share the knowledge I’ve accumulated, so I’ve started a self-publishing newsletter. I’ve built a Patreon page where readers can become involved in my writing process, and I offer coaching packages.


RESOURCES

Julie: Joyana, thank you so much for sharing your insights with the Grog blog. As a final gift, can you give us some resources for those considering self-publishing?


Joyana: Be sure to check out my website, https://joyanapeters.com/ and my Patreon page, https://www.patreon.com/joyanapeters. I post resources there regularly.

A few other favorites to check out:

Joanna Penn at  https://www.thecreativepenn.com/

Nick Stephenson at https://www.blog.yourfirst10kreaders.com/

David Gaughran https://davidgaughran.com/